# Cancellation Flow

* In the cancellation flow we get feedback from customers to help you optimize your offerings and increase retention.
* In which store owners can create multiple reasons to ask the feedback from customers to know what was the reason to cancel the subscription. So that’s why the store owner will know what things he needs to improve his service or productivity.
*

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<figure><img src="/files/bODLdNoiCfCXpxUm0HZs" alt=""><figcaption></figcaption></figure>
```


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